Our Mission
Our mission is to have fun, help you build your brand, establish you as a leader, and promote your products and services. We are here to help you navigate the ever evolving social media landscape, which will ultimately increase your bottom line. As experts in social media management, we specialize in Facebook marketing. Proper Facebook management is critical because it is the most dominant social media platform with over 1 billion active users. The goal is not to sell directly, but to use it as a source of referrals and patient engagement. This has the benefit of having your name and brand in their minds.
Our main objective is to help you achieve a broad reach in the diverse, ever-changing platform of social media. We do so by promoting your practice via multiple intriguing, fun, informative, and interactive posts on the social media network(s) of your choice. Your patients are already on social media. You need to be on there too! In a recent study, it’s estimated that up to 93% of Americans believe that a company should have a social media presence; 85% of those polled believed that interaction with consumers was vitally important on a company’s social media site. Your patients are already on social media. You need to be on there too! Our professional staff will help you achieve a social media presence that is recognizable, entertaining, and interactive, without forcing you into the often time-consuming tedium that comes from an active social media presence.
So what can social media do for my practice?
Social media is an exciting new frontier in advertising, marketing, and building your practice into a recognizable product. First and foremost, our patients are consumers; they search, not only for the best quality care, but for a company that understands their needs and makes them feel like a part of a family. Patients want interaction; they want to be heard. But it can be difficult to build that family-style interaction in the office; we’re limited with the amount of time we can spend with our patients…it would be easy to turn an 8 hour day into a 16 hour day if we allowed ourselves the time to answer every question and interact with every patient as much as they’d sometimes like. This is one of the many reasons why social media is so important: it allows for patient-to-practice interaction without becoming an impediment to quality care or your time.
The average social media user is in their thirties; this is the perfect age for establishing new patients into your practice!
It’s estimated that over half of the American population 12 and over has at least one social network profile and 47% of those users rate Facebook as the advertising factor with the most impact on their purchases. In September of 2012, Facebook reached 1 billion active monthly users; that’s a seventh of the world’s population! So, how do you gain the attention of even a fraction of that audience? We do so in a multi-faceted process involving garnering involvement, promoting your practice as a brand, and engaging consumers in an upbeat, interesting, relevant, and often amusing manner. When a consumer “likes” or “shares” your Facebook post, it’s estimated that over a hundred others will be exposed to your message! The average social media user is in their thirties; this is the perfect age for establishing new patients into your practice!