Frequently Asked Questions

1.  How can social media help my practice?

Small businesses are finding that social media sites are integral to communicating with their patient demographics; client interaction via social media allows for personal communication that is readily accessible and easy to use. Interactions with companies via social media sites are public which allows the friends of your client to see your interactions!

2.  Can I write/edit posts myself?

Of course! Our software ensures ease of posting; you can schedule your post for instant or future publication. Our prewritten posts can be used alongside your own inclusions; while our posts are excellent as they are, they can always be edited to increase personal impact.       

3.  How do I deal with negative comments?

Dealing with negative comments can be an effective way to take initiative in your social media presence. Offer solutions or explanations rather than placing blame on a patient; avoid negativity, even when met with a negative comment. Other patients and potential clients will see this interaction. Knowing that they are a part of an organization that takes a proactive approach to customer complaints can make them feel like their opinions matter; as we all know, patients oftentimes just want to be heard. If comments are especially untoward, they can be removed; alternatively, certain social media sites can force user approval prior to any comment posting.

4.  How can I tell if it’s working?

There are numerous ways to estimate the reach of your social media site. The most obvious way to estimate your reach is by the number of “likes” or “followers” your page receives. The key to success is patient interaction; “likes,” “follows,” “retweets,” etc. are integral to spreading page popularity. Contests, especially contests wherein followers are asked to submit pictures, videos, get “likes” on their comment, or “share” a page post, can be an efficient, cost-effective way to achieve a broader outreach. The out-of-pocket cost of a nominal price pales in comparison to the beneficial result of spreading your practice name and increasing patient base.

5.  How can I get more “Likes?”

Initial buildup may be somewhat slow; patients can be told of your online presence via your office, print, radio, or television marketing, your website, or even word-of-mouth. Becoming a brand is important; the recognition and loyalty consumers have to a branded corporation can drive their purchases, increase their recommendations to friends and family members, and can create long-term patient retention within a practice.

6.  How long will it take to achieve a noticeable result?

That depends on multiple factors: your location, competition, your current rankings in search engines, and the ability to get your name out there. We work to maximize your social media growth with a positive, aggressive approach; we will push to increase your brand recognition and patient-to-practice interaction.

7.  How does Social Media Sight work?

First, we’ll ask you to answer a few questions about your practice, your patients, and what your business focal point is; as eye care professionals ourselves, we know what you’re working with. You’ll be able to choose from topics like humor, contests, promotions, new inventory advertisements, quizzes, educational articles, eye care news, informative and fun videos, and community outreach; you can always request particular posting topics! Your ideas incorporated onto your social media site are very important!

We automatically post to your desired social media site multiple times throughout the week; we adhere to a schedule, which can always be altered at your discretion. Updates and new information can always be added at any time! Once your schedule is set, it’s your job to focus on your patients and practice while we ensure that your social media site keeps the “likes” and “followers” rolling in!

8.  Why is “branding” so important?

Branding is creating a specific, recognizable product. In creating a social media market, you can further your brand recognition. Think of any popular fast food restaurant; can you name their catchphrases or hum their jingles? I’ll bet you can do so with at least a handful. Branding can be as simple as creating a slogan or motto or as complex as reaching a wider audience through various outlets. At Social Media Sight we incorporate approaches from the simple to the complex; if you don’t have a slogan, we’ll establish one for you! We’ll build your online following and create a positive, constructive environment where you can maximize your customer reach!