In order to be effective in optometric management, you must have a strategy to get traffic to your website, generate leads, and ultimately do exams and sell product.  Do you have enough time, as a doctor, to dedicate to creating a vibrant, engaging social media site? Probably not! You’re busy; you went to school to help your patients, not to become an optometric social media marketing specialist! At Social Media Sight, we’ll do that for you. We create an optometric social media presence for your practice that is interactive, value-driven, interesting, and accelerates viewership and patient outreach! We’re eye care professionals and optometric management social media specialists, information technology buffs and writers. Our goal is to work with you in creating your brand name: a marketable, recognizable presence via various social media outlets. With over half of Americans using social media sites, often on a daily basis, your presence is required to achieve the broadest outreach to your patients and potential clientele.

Whether your business utilizes our optometric management social media or not, your patients are spending a substantial amount of time on their own form of social media! The Pew Research Center estimates that up to 65% of adult internet users are on at least one social media site; social media is growing as a market and it is doing so at an exponential rate! Web searches are driving patients not only to practice websites, but to their Facebook pages, their Twitter accounts, and their blogs! Social media draws attention and creates an interactive atmosphere where consumers can feel appreciated, understood, and accepted as part of a “family.” With increased “Likes” and “Followers” comes increased visibility; friends of “Followers” will be updated if a post is shared and your likelihood of search-ability increases with your social media popularity. At Social Media Sight we will use this fantastic marketing medium to increase your visibility, your patient interactions, and your branding.

It’s time to start using Social Media Sight to build a raving fan base of patients that will increase your following, grow your bottom line, and give you an endless stream of new clients!